How to Build a Personal Brand as a Student

Hispanic female college student building her personal brand on LinkedIn at a home desk with notebook and laptop

Most students don't realize their personal brand already exists — the question is whether they're shaping it intentionally or letting it define itself. Introduction Imagine two students graduating with the same GPA, the same degree, and applying for the same job. One of them has a polished LinkedIn profile, a portfolio of relevant projects, and … Read more